Campaign
Graphic Design Advanced Campaigns / ADES 4520
INSTRUCTOR Gus Granger
Fall 2023
Achieving the anime aesthetic with the sensitivity of mental health awareness.
Anime for Humanity is a non-profit charity organization that utilizes anime conventions to help destigmatize mental health and help connect the community with specialized mental health resources. Thus, their branding has to strike a balance between graphic anime and tranquil mental health.
The brand’s calm colors combined with bold fonts and thick horizontal lines achieves this delicate balance. It also translates beautifully into their new convention booth, merchandise, and informative pamphlets that help people connect to the resources they need.
Convention Booth
Example Resources Pamphlet Layout