Branding
Graphic Design II / ADES 2520
INSTRUCTOR Karen Dorff
Spring 2022

Branding an upscale jeans retailer in woodsy Portland, Oregon.
Blue Owl Workshop is a local retailer in Portland, Oregon which specializes in high-quality men’s denim products made domestically and internationally. They take their denim seriously, as their website sorts jeans by fabric weight and their blog details the best methods to care for your jeans.

Logo

Logotype

I took inspiration from their passion and the local area, as the branding references the area’s native barn owl and various aspects of clothes making.
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